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The trend the article was highlighting is that a college applicant's social media and digital footprint can negatively affect the chances of them getting accepted into the college. Some high school students post things on social media, such as Twitter, Instagram, and Facebook, that college admission board members will look for or come across. I think this trend will probably continue, because, as teenagers, we don't always think before we post something on social media or the internet. Posting inappropriate things on social media can make college board members or future employers concerned about how you will perform at their college or job because you are putting things out on the web that don't make you look good.